What is the product…the paper or the content?

Posted on: December 16, 2008

This morning I came across this great statement:

Publishing industry: The book isn’t the paper. It’s the content! Why don’t you understand your own product?

via Clueless book publishers miss huge opportunity – Computerworld Blogs.

The implications of this statement are huge.  As a publishing house, this means that I am no longer restricted to one single form of content distribution. It it is the story I am selling. Therefore I should not mind selling it as an ebook, audiobook, video game or even a play.

More choices might attract new customers and create a bigger market for the content.

A publisher who seems to subscribe to the mentioned scenario is Penguin. Their 2.0 what’s next initiative gives customers greater choice around the content.

I think that this could be an interesting path into the future and innovative pricing schemes could emerge from these ideas.


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