Free ebook content…on stanza readers

Posted on: December 10, 2008

Last time I wrote about how content or brands want (need) to be part of the conversations people have on the internet. Obviously the more accessible the content or the brand is, the easier it is for people to talk about it or share it with their friends. The exiting part is, that more and more decision makers realised that. Last week I was in New York and talked to my future colleagues at Random House Publishing Group. They just signed a deal with Lexcycle’s Stanza Reader (available on iTunes) and made some of their book content available for free.

Why would they do it, you might wonder? To be part of the conversation, I would answer. If that translates into more attention and higher book or ebook sales remains to be seen. But I have a feeling that it might work.

Check out the press release.


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